HumanifyAI – Brækhus’ People First Approach to New Technology

This year’s International HR Day spotlights the theme HumanifyAI – a reminder that technology alone doesn’t create value. At Brækhus, we embrace a people-first approach to AI, where human insight and continuous learning drive real impact. For us, the AI journey isn’t about the tools – it’s about the people who use them. Today, we’re proud to mark this occasion by announcing our partnership with SAGA AI.

The Evolving Digital Workplace

Over the past decades, the digital workplace has steadily evolved. With each wave of innovation, we’ve adopted new tools that enhance both productivity and quality. This progression has shaped a culture where change is welcomed – and expected.

But when OpenAI introduced ChatGPT in late 2022, it was a game changer. Generative AI blurred the lines between human and machine, and challenged us to think differently.

Putting People First

At Brækhus, we don’t believe in shortcuts when it comes to adopting new technology. True AI adoption requires maturity – technologically, strategically, culturally, and personally. At the heart of this evolution, one question guides us: What matters most?

For us, the answer is simple: people.

No matter how advanced the technology is, its true value depends on the people using it. Investing in AI without investing in confidence, training, and wellbeing delivers limited results.

Research backs this up: thorough onboarding and training in new technologies help reduce uncertainty and prevent technostress. When tools are introduced without proper support, employees can feel overwhelmed, outpaced, and underprepared. Learning should be at the core of every tech implementation.

Our Strategy: People First – Always

At Brækhus, our strategy is clear: People first. Our ambition is to be a leader in professional development in the legal industry in Norway – because we know that investing in people generates the highest return, both internally and for our clients.

Read more: Brækhus makes all employees co-owners of the firm

Think of it like this: you can buy the most expensive running shoes, but they won’t get you to the finish line. Like AI, it’s the training that matters. Performance takes time, discipline, and dedication.

That’s how we approach AI at Brækhus. We provide our people with the right tools – but more importantly, we give them the time, support, and motivation to truly succeed.

You can invest in the most expensive running shoes, but they won’t get you to the finish line. Like AI, it’s the training that matters. Performance takes time, discipline, and dedication.

Oda Watz, CDO

To make this happen, we rely on a dedicated internal team ready to lead the way – and on the right partner who shares our belief that AI is not just about technology; it’s about people.

You can invest millions in the latest AI solutions – but without prioritising training, even the best tools won’t deliver.

Partnering with SAGA: Shared Values, Shared Ambitions

As AI rapidly becomes a competitive edge in the legal industry, we knew we needed a partner who shared our people-first vision. With SAGA AI, we’ve found exactly that.

Our partnership is built on shared values – a belief in the power of learning and development as the foundation for successful technology adoption.

Together, we’re launching a new AI solution that will be fully integrated into Brækhus Academy, our in-house learning platform. Our mission: to offer every team member a relevant, and future-focused introduction to generative AI.

AI That Starts With People

Today, we celebrate International HR Day – and this year’s theme is more relevant than ever. AI has the power to help us deliver smarter, faster, and more precise services of the highest quality.

That’s why our launch with SAGA AI isn’t just timely – it’s a real life expression of our people-first strategy in action.